ADVERTISE WITH US

 

Audience Engagement Opportunities

Reach the influencers, movers and shakers of the news and communications industry and beyond by advertising on NABJ’s platforms.

 

  • Reach up to 50,100  Twitter Followers
  • Reach up to 20,000 Monthly Website Viewers
  • Reach up to 19,300 Facebook Followers
  • Reach up to 12,700 Instagram Followers
  • Reach up to  5,800 LinkedIn Followers
  • Reach up to 4,000+ Member via Eblast

 

Review opportunities below by clicking the accordion tiles.

*Please allow 7-14 days for processing. Ad purchases should be made at least two weeks in advance.*
*Note: Ads with powerful images and limited, but impactful text and calls to action are usually most effective. Please review our website for our look and feel.

NABJOnline.org Website Advertising

  • The Hero Ad: Make your brand among the first visual elements visitors see when they visit NABJOnline.org. The Hero is the most prominent space on our website and allows for rotating clickable graphics to display your promotional content. Grab our member’s and supporters’ attention with a prominent call to action with a link to your web presence of choice. You will be able to submit both a mobile and web version of your ad.
    • Rate: $10,000
    • Run time: One Month
    • Specs:
      • 1000x556px .png or .jpg (horizontal) for web version.
      • 412x812px .png or .jpg (vertical) for mobile version
    • Remember to leave space below the dotted lines for our team to insert an interactive button for your call to action. You can submit a two-word call to action to us with your ad and a  link.  The ad must be the full size of the specs above. Photo-based ads work best with our site or ads with limited text. Text must fit within the center of the ad to ensure nothing important is cut off on different screen sizes.

 

Here’s a look at the full home page layout to get an idea of the placement of ads:
  • NABJ’s scrolling banners are the second most prominent element on nabjonline.org and our mobile site. These clickable images can help drive NABJ members and supporters to your website or other projects that deserve their attention. You will be able to submit both a mobile and web version of your ad.
    • Rate: $7,500
    • Run time: One Month
    • Specs: 2000×248 px .jpg or .png (horizontal). Remember to include a call to action button or text and supply us with an impactful link or landing page. Please also include a mobile version of your ad 1920 x 1080 px .jpg or .png (horizontal). Both layouts are required for submission.

  • Provide a one-page article with text, images and video links (YouTube/Vimeo can be embedded) for our website users to engage with. Embedded videos play directly on our site. Images can be clickable. Call to action buttons can be included. The article will be pinned in our home page news section, the third most prominent element of our website, and the home of our most recent and popular content.
    • Rate: $3,500
    • Additional: $1,000 to include your sponsored post/article as an embedded link in one of our upcoming member digest eblasts. (This offer is only available with the purchase of the website sponsored content ad). For enhanced visibility, we recommend also purchasing the scrolling banner ad listed above which can link to your sponsored content post as well.
    • Run time: Two Weeks
    • Specs:  The Recommended length of an effective post is no more than 7 minutes or 1,600 words. You can include in the layout of your post a header image, additional (clickable photo or graphic), and an embedded YouTube video link. The header image must 1920x1080px .png or .jpg in order to be most effective, fit properly on the website and be prominently visible. If you do not have a video to include you may opt to submit an additional photo or graphic. Photos or graphics should be no more than 1080x1080px .jpg or .png.

Social Media Platform Advertising

  • $1,750 per post with your submitted copy, graphic, gif or video
  • +Additional  $700 to reshare via Twitter Fleets
If you’d like NABJ to create your graphic and post copy:
  • $2,000 per post
  • + Additional $700 to reshare via Twitter Fleets
Specs and options:
  • You may submit a 1024 x 512 px .jpg/.png(best/preferred) or 1080×1080 px .jpg/png. (max file size is 5MB). Minimum: 440 x 220.  Only horizontal or square ads will be accepted.
  • Or a GIF or 30-60 second .mp4 video file (highly recommended). Max video file size is 512 MB.
  • Tweets can contain up to 280 characters including links, hashtags and tags.
  • We recommend shortening your URLs, for example via Bit.ly.
  • If you want to use an image or gif for an asset but also share a video, try using a YouTube link.
  • $1,450 per post with your submitted copy, graphic, gif or video
  •  + Additional $500 to reshare via Instagram Stories
If you’d like NABJ to create your graphic and post copy:
  • $1,700 per post
  • + Additional  $500 to reshare via Instagram Stories
Specs:
  • Image: 1080 x 1080 px .jpg/.png; max file size 30MB. Only square ads will be accepted.
  • Max length for videos is 60 seconds.
  • Max file size for videos is 4 GB.
  • Text limit: 2200 characters (No more than 500 is recommended – short and sweet).
If using URLs in your copy, we recommend putting easy to retype links in the graphic or copy, because Instagram post links aren’t clickable to the user. However, if you select to have your asset shared via Instagram Stories the image can be linked for swiping.
  • $1,250 per post submitted by you with a .png or .jpg graphic or uploaded .mp4 video or linked YouTube video.
  •  + Additional $300 to repost in our private Facebook group
If you’d like NABJ to create your graphic and post copy:
  • $1,500  per post
  • +Additional $300 to repost in our private Facebook group or via Facebook Stories
Specs:
Graphic: 1200 x 630 px (recommended) or 1080×1080 px. Only horizontal or square ads will be accepted.
Minimum: 600 x 315
Uploaded Video: .MP4
Maximum file size:  10 GB
  • $1,000 per post created by you (can include .png/.jpg graphic or 30-60 second .mp4 uploaded video or linked YouTube video of your choice)
  • + Additional $300 to repost in our private LinkedIn Group
If you’d like NABJ to create your graphic and post copy:
  • $1,250 per post
  • + Additional $300 to repost in our private LinkedIn Group
Specs:
  • Recommended graphic size: 1200 x 627px. Minimum: 200 Width. Only horizontal or square ads will be accepted.
  • Uploaded video: .mp4 any ratio
  • Maximum file size: 5 GB

Weekly Email Digest

Submit a graphic ad with a call to action and link that will be displayed for our members as a part of one of our weekly digest eblasts.
  • Leaderboard: $2,500 (600x200px .png or .jpg)
    • Please include a call to action button or text in the graphic ad and supply us with your selected weblink.
    • Appears at the top of our email digest
    • Horizontal ad only
  •  Skyscraper: $1,500 (160x600px .png or.jpg)
    • Please include a call to action button or text in the graphic ad and supply us with your selected weblink.
    • Appears at the far left or right of our email digest
    • Vertical ad only
  •  Anchor: $1,000 (600X100 px .png or .jpg)
    • Please include a call to action button or text in the graphic ad and supply us with your selected weblink.
    • Appears at the bottom of the digest email
    • Horizontal ad only