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March 23, 2024

NABJ Arts & Entertainment Media Institute
Theme: “Holding the Line and Pushing Forward!”
March 23, 2024
Loyola Marymount University
Los Angeles, CA
Event Program Book:


The second annual NABJ Arts & Entertainment Media Institute is a full day of training and networking for students, journalists and communicators who work or want to work in the arts, culture and entertainment space.
Workshops, sessions and networking for students, journalists and comms professionals including:
*Hands-on, skills-based professional development
*Panel discussions about the state and future of the arts & entertainment sector of our industry
*Tools to help attendees fine tune their skillsets and chart their careers

Onsite Registration is available in-person on March 23, 2024
*No Cash Accepted • Debit or Credit Cards Only
  • Professional Member (Professional/Emerging Professional/Alumni/Academic/Media Related Members) – $50
  • Student Member – $25
  • Nonmember – $60
  • Student Nonmember – $30
(Total includes a $3.00 administrative fee)
– Early-Bird by March 15, 2024 (Last Day to Register Online)
  • Professional Member (Professional/Emerging Professional/Alumni/Academic/Media Related Members) – $40
  • Student Member – $20
  • Nonmember – $45
  • Student Nonmember – $25

Saturday, March 23
8:30 a.m. – 2:30 p.m. Onsite Registration and Registrant Check-In | UNHl East Atrium
9:30 – 10:30 a.m. – Welcome and Opening Keynote | UNH Auditorium
The Beyoncé Experience: Covering A Generational Talent
  • What is it like having Beyoncé as a beat? Hear from the reporter hired by USA TODAY to do just that in this virtual fireside chat. She’ll discuss her background, career journey, and details of her current job before taking questions.  
Amir Vera – NABJ VP-Digital, CNN (Moderator)
Caché McClay –  USA TODAY Network (Panelist)

10:45 a.m. – 12 p.m. – Concurrent Sessions 
Unraveling the Nuances of Film Criticism: A Candid Exploration | Powered by Golden Globe Foundation | UNH 1404
  • Everyone has opinions about the movies they watch. But having an “opinion” alone does not make a film critic. In this session, led by a veteran film critic and entertainment journalist, learn some of the ins and outs of the beat and how to best navigate the industry as a freelancer. Get your questions answered in this interactive discussion.
Kathia Woods – Creator and Founder, (Presenter)
Music Reporting, Today | UNH 1405
  • The democratization of music reporting in the social media era has made it tougher for new voices to rise. Veteran journalist and critic Gerrick Kennedy will discuss how to stand out in an ever-crowded landscape in a workshop covering pitching, sourcing, interviewing, feature writing, and criticism.
Gerrick Kennedy – Journalist and Author (Presenter)
Leaning In: Behind the Publicist-Journalist Relationship | UNH 1403
  • In entertainment, relationships are everything. In this panel, communications professionals and journalists discuss their tips and tricks for developing mutually beneficial professional connections.
Ray Love Jr. – Marketing & Communications, Sundance Institute (Moderator) 
Nyle Washington – Series Awards Publicity, Netflix (Panelist) 
Shean England – Principal, Shean England PR (Panelist) 
Dawn Burkes, Deputy Editor, Los Angeles Times (Panelist)


12:15 – 1:30 p.m. Concurrent Sessions
Mastering the Red Carpet | UNH 1404
  • “Mastering The Red Carpet” will cover a range of topics, including standard red carpet protocol and red carpet faux pas. The session will offer tips on how to prepare for, execute, and get the most out of fast-paced interviews, and it will also cover the importance of improvisation, maintaining relationships, and letting your personality shine.
Ty Cole – Award-winning Entertainment Reporter and Producer (Presenter)
You Can Do It! On Writing and Publishing A Book | UNH 1403
  • In 2023, journalist Tre’vell Anderson published two books, We See Each Other: A Black, Trans Journey Through TV & Film and the NAACP Image Award-nominated Historically Black Phrases: From ‘I Ain’t One Of Your Lil’ Friends’ to ‘Who All Gon’ Be There?’ Learn from them the ins and outs of publishing, and how to get your big idea onto the page. 
Tre’vell Anderson – Region IV Director, NABJ Board of Directors and Journalist, Authoress and Podcaster, Slayzhon (Presenter) 


1:30 – 2:15 p.m. –  Networking Lunch | UNH East Atrium
2:15 – 3:15 p.m. –  Mock Celebrity Interviews | UNH Auditorium
  • In this interactive session, attendees will conduct mock interviews with working entertainers and creatives and receive real-time feedback to improve their skills.
Megan Ryte, Correspondent, “Extra” (Facilitator)
Venton Blandin, NABJ A&E Task Force Chair (Facilitator)
Arthur Clark, Actor
Taylor Leigh Edwards, Actress


3:25 – 5 p.m. – Closing Keynote and Town Hall: What Is an Entertainment Journalist? – How to Land the Job and Thrive | UNH Auditorium
  • Our closing keynote panel will cover a range of topics, including how to land a job covering entertainment, separating entertainment news from gossip, and why maintaining relationships in the industry is key. Immediately following the panel, we’ll have a town hall-style discussion with attendees about the state of entertainment journalism. 
Anita Bennett – Founder, Urban Hollywood 411 and Freelance Producer, “Extra” (Moderator) 
Scott Evans – Co-Host, Access Hollywood (Panelist)
Marissa Charles – News Director, People (Panelist)
Ryan Mitchell – Host and Culture Commentator (Panelist)