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February 23, 2024 - February 24, 2024

Controlling the Narrative:

The Intersection of AI, PR Measurement & Storytelling Media Institute
Southern Methodist University – Division of Journalism, Umphrey Lee Center
Dallas, Texas | Feb. 23-24, 2024
Register Onsite Saturday! Details Below!
View the Digital Program Book: bit.ly/NABJPRProgram

 


 

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Known for a thriving social media community, providing enriching training and interactive workshops with down-to-earth, inclusive points of view, the NABJ Media-Related Task Force and industry colleagues are coming together to help agencies, brands and individuals navigate the fast-paced world of communications, while fostering connections, job opportunities and industry recognition.
DISCOUNTED LODGING INFO FOR SMU VISITORS HERE! VIEW BELOW TO FIND ONSITE REGISTRATION INFORMATION!

 

 


Workshops for individuals, brands & agencies focusing on:
-PR industry news
-Results-driven strategies
-Career advancement
-Media entrepreneurship

 


REGISTRATION RATES:

(Total includes a $3.00 administrative fee)
*Onsite Registration is available in person on Feb. 24, 2024 only.
            ~ No Cash Accepted • Debit or Credit Cards Only
> Professional Member (Professional/Emerging Professional/Alumni/Academic/Media Related Members) – $125
> Student Member – $55
> Non-member – $150
> Student Non-member – $100
*DISCOUNTED LODGING INFO FOR SMU VISITORS HERE!
* Early Bird by Feb. 16, 2024 (Online registration is only available until Feb. 16. Onsite registration info is above.)
> Professional Member (Professional/Emerging Professional/Alumni/Academic/Media Related Members) – $75
> Student Member – $35
> Non-member – $99
> Student Non-member – $55

SCHEDULE:

View the Digital Program Book: bit.ly/NABJPRProgram
Subject to Change. Speakers announced soon! If not otherwise noted, all sessions and events held at the Southern Methodist University Division of Journalism

*Friday, February 23 

>Welcome Reception | 6 – 9 PM – Chocolate Secrets, 3926 Oak Lawn Avenue, Dallas, TX 75219
-Norma Adams Wade, NABJ Co-Founder
-Eva D. Coleman, Region III Director, NABJ Board of Directors
-Ceara Johnson, NABJ SMU Student Chapter President
-Raschanda Hall, NABJ Media-Related Board Rep., and President, Social Pearls, LLC
-Terry Allen, NABJ Media-Related Task Force Co-Chair and VP, Focus Communications

 


>Texas Night Out on Your Own | 9 PM
Explore beautiful Dallas. This bustling urban center offers many attractions and activities that cater to locals and tourists alike, including everything from art and culture to green spaces and scenic views. Visit bit.ly/NABJExploreDallas

 


*Saturday, February 24

> Registration | 8:40 AM – 5 PM | Atrium – Umphrey Lee Center

 


> Welcome and Introductions | 9:45 – 10 AM | Lecture Hall 241
-Norma Adams Wade, NABJ Co-Founder
-Melissa Chessher, SMU Belo Foundation Distinguished Chair in Journalism
-Eva D. Coleman, Region III Director, NABJ Board of Directors
-Terry Allen, NABJ Media-Related Task Force Chair and VP, Focus Communications
-Ceara Johnson, NABJ SMU Student Chapter President
-Valerie Roberts Evans, NABJ SMU Student Chapter Advisor

 


>DEI Workshop & ISO-30415 Certification | 10:00 – 10:45 AM – Lecture Hall 241
DEI can’t die. It has grown into a business process based on the international ISO-30415 standard. Learn how the DEI standard is used by the industry to assess risks across organizations’ governance, human Resources, product delivery, and supplier diversity. Each participant will receive a Foundation of ISO-30415 DISM Certificate from the Diversity & Inclusion Service Management Forum.
-Terry Allen, NABJ Media-Related Task Force Chair and VP, Focus Communications (Moderator)
-James Felton Keith, CEO, Inclusion Score Inc. (Presenter)
-Kevin Hardy, Lead Staffing Consultant/Quality Assurance Analyst, Inclusion Score Inc. (Presenter)

 


>The Impact of AI on Media, Journalists and Audiences | 11:00  – 11:45 AM – Lecture Hall 241
Media organizations have been undergoing a digital transformation for several decades, which has profoundly affected all of their work processes. The emergence of artificial intelligence (AI) and, more recently, generative AI has significantly boosted content automation. Our panelists will break these changes down in less than 2,700 seconds.
-Grant Moise, CEO, Dallas Morning News (Moderator)
-Dorothy Bland, Professor, Mayborn School of Journalism, University of North Texas (Panelist)
-Neil Foote, CEO, Foote Communications/NABJ Hall of Fame Inductee (Panelist)
-Christopher Wynn, Assistant Managing Editor, Specialty Reporting and Innovation, The Dallas Morning News (Panelist)
-Dione Sims, President and Founder, Unity Unlimited, Inc., Juneteenth Museum (Panelist)
-Leona Allen Ford, Panelist Deputy Publisher of The Dallas Morning News and Talent and Diversity Officer The News and Medium Gian

 

 

 


>Keynote Interactive Session & Lunch | Noon – 1:15 PM – Umphrey Lee Ballroom
An Exercise in Belonging — DEI | Powered by Dallas Morning News
Join us for an engaging lunchtime experience with colleagues while delving into a bold, safe-space conversation about diversity, equity and inclusion. Facilitated by trained experts at each table, this session encourages participants to share experiences and listen to the unique stories of fellow diners. Sponsored by the Dallas Morning News, it’s an opportunity for healthy dialogue that fosters a sense of belonging.
-Terry Allen, NABJ Media-Related Task Force Chair and VP, Focus Communications (Moderator)
-Aprill O. Turner, Vice President of Communications and External Affairs, Higher Heights for America (Facilitator)
– Opal Lee, “Grandmother of Juneteenth” and Legacy Board Member, National Juneteenth Museum (Guest)

 


>AI’s Influence on PR & Media Measurement | 1:30 – 2:15 PM – Lecture Hall 241
AI is an important tool PR professionals can use to work more efficiently and effectively in their agencies, institutions, and government offices. We will explore how seasoned professionals incorporate AI in their work to create content, develop MarCom plans, track data, and, more importantly, how we must use AI ethically and responsibly.
-Justice Harkless, PR & Communications Manager, Big Brothers Big Sisters of America (Moderator)
-Trent Walters, Principal, TRG Agency (Panelist)
-Zakiya Larry, Global Chief Communications Officer, Quest Media Training (Panelist)

 


>Elevate Your Storytelling |  Social Impact Certificate Session | 2:30 – 3:15 PM – Lecture Hall 241
Receive a certificate in social impact storytelling. Explore the profound role of storytelling throughout human history and its strategic significance for nonprofits, foundations, and socially responsible businesses. Join us for a session that delves into applied research, engages with expert faculty, and taps into industry insights to enhance your storytelling skills. Learn to craft compelling narratives that drive action, from mobilizing support to increasing donations. Elevate your storytelling prowess and make a lasting impact.
-Greer Christian, Vice President, BSPNTX and Lecturer, SMU Simmons School of Education and Human Development – Sports Management Public Relations (Panelist)
-Rebecca Aguilar, Founder, #CallingAllJournalists Initiative and Past SPJ President (Panelist)
-Dr. Maria Dixon-Hall, Chief Diversity Officer, Senior Advisor to the University President, Southern Methodist University (Panelist)
-Cheryl Smith, Publisher/Editor, I Messenger Media, LLC (Panelist)

> Beg, Borrow, Deal: Entrepreneurship from Media Startups to Longstanding Enterprises | 3:30 – 4:15 PM – Lecture Hall 241
PR agency entrepreneurs and service providers share their valuable insights and strategies to help amplify your company’s visibility in today’s competitive market. Startup templates will be shared, showcasing best practices on navigating PR industry challenges, building a solid and loyal client base, collaborating with other firms, and establishing your brand as a trusted and reputable authority in the field.
-Ron Carter, Owner, The Carter Agency (Moderator)
-Wynona Redmond, NBPRS President Emeritus and President, Wyn-Win Communications (Panelist)
-Kayla Tucker Adams, Chief Public Relations Strategist, KTA Media (Panelist)
-Ken Carter, President, Focus Communications (Panelist)
-Dr. Jerry Goodwin, LP.D, MBA, Assistant Professor, Mass Communications and Faculty Advisor, TCC Connection/Tulsa Community College (Panelist)
-Raschanda Hall, NABJ Media-Related Board Rep., and President, Social Pearls, LLC (Panelist)

> SMU NABJ/UNT NABJ Student Chapters: Your Digital Brand and Resume Review | 4:30 – 5:45 PM – Classrooms 283 and 288
Learning new ways to expand your digital brand is imperative in a world where everything can be posted, tagged, and shared. All registrants will participate in a career development interactive for our next generation of practitioners.
Moderators:
-Terry Allen, NABJ Media-Related Task Force Chair/VP, Focus Communications
-PJ Dunn, C.C.P., Founder and CEO, Dunn Coaching Dunn Consulting LLC
Review Ambassadors include:
-Valerie Roberts Evans, NABJ SMU Student Chapter Advisor
-Cheryl Smith, Publisher/Editor, I Messenger Media, LLC
-Jill Darden, Founder and Publisher, Fort Worth Black News
-Dorothy Bland, Professor, Mayborn School of Journalism, University of North Texas
Jacqueline Fellows, Professor of Practice & Digital Newsroom Manager, Southern Methodist University
Resume Reviewers:
-All participating NABJ Media-Related Task Force members

 


Closing Reception Powered by Dallas Morning News | 7 – 9 PM  – Daisha Board Gallery, 2720 Bataan Avenue, Dallas, TX 75212
Daisha Board, Gallery Owner and Antoinette Titus, CEO of In the Spirit Entertainment, LLC, host a networking session with special guests Carell Augustus, Black Hollywood Author and Celebrity Photographer; Trent Walters, Author of “How It’s Posed To Be;” and Jennifer Monet, National Artist and Creator of the “Book of Jennifer.” The reception celebrates the profound and reciprocal relationship of storytelling through art.
Complimentary Valet Provided.
-Daisha Board, Owner, Daisha Board Gallery (Host)
-Antoinette Titus, CEO of In the Spirit Entertainment, LLC
-Carell Augustus, Author and Celebrity Photographer
-Trent Walters, Principal, TRG Agency (Guest)
-Jennifer Monet, National Artist and Curator
-Michelle Petties, PR Executive/Life Coach

 


Register Onsite Saturday! Details Above!

#NABJPRInstitute